A stylized map with a yellow start flag, coordinates 55.7451° N, 97.8509° W, and a route pointing toward a red location marker for Thompson, Manitoba.

Everything I’ve ever built started with a conversation.

At the core of every business I’ve built? Connection. With people, with purpose, and with what really matters. Here’s the story of how Adele Agencies came to be—told in the only way that makes sense: one bold move at a time.

Always been a yapper.

Apparently I’ve been taking calls since I was two. My mom said I never stopped talking—and honestly, not much has changed. Connection has always been my superpower.

A black and white illustration of the year 1985 that says vintage

One year old Kylie sitting on the carpeted floor, smiling and holding a toy telephone to her ear. She is wearing a pink outfit with a purple bow in her hair.

Gold grad tassel pendant with the year "2023" in a stylized script.

Saving up to bet on myself

Graduated with $20K in the bank from working all through high school. Not bad for a kid with big dreams and zero backup plan.

Baby steps…my first "real business” My Little Sunshine Baby Boutique

Kylie Matechuk standing behind a table with baby items in a boutique store with clothing racks on both sides.

At 22, I opened my first retail business. It was cute, chaotic, and the start of everything. I had no clue what I was doing. I just knew I wanted to own a business.

Sophie the Giraffe giraffe with a smiling human face, light brown spots, and a long neck, standing on all fours against a black background.

Made the news

Thompson Citizen photo of Kylie Matechuk and Toni Burt holding Toni's baby. The woman on the right is Kylie Sarchuk, owner of My Little Sunshine Baby Boutique. The women are smiling and indoors. The baby is wearing a hat and a dress from the store.

The little shop that could. People took notice—and that momentum turned into my first taste of impact.

North of bold

Interior view of a construction site with exposed wooden framing, electrical wiring, and a large work table with building materials at Mo Tus Nua Wellness in Thompson Manitoba 2014

I guess I was a serial entrepreneur at this point. Building northern Manitoba’s first purpose-based hot yoga studio and wellness center. Dust, drywall, and a lot of vision. (And tears 😅)

Kylie Matechuk on the front cover of Thompson Citizen smiling and doing a yoga pose on the floor of a fitness studio with yellow and purple walls, and a large mirror reflecting her pose.

Headlines again

The people wanted yoga. Now 29, With two babies in tow, we travelled across Canada so I could get certified in thousands of hours of multiple styles of yoga and breathwork training to deliver to the north. I still remember watching the kids play at a campsite park after a full day of training practicing the phonetic sound of “dandayamana bibhaktapada paschimottanasana”. I somehow did it. Those were wild times.

Illustration of a computer monitor with a person working at a desk, surrounded by various electronic devices and office supplies.

I named the studio “Mo Tus Nua”

It means My New Beginning, in Irish Gaelic. Like my Irish background, I didn’t know much about it, but it called me. Mo Tus Nua soon became not just a new beginning for me, but for students, teachers and visitors across Canada. I’ll never forget it. xx

Not just a yoga studio

Facade of Mo Tús Nua Wellness, a health and wellness center with signs advertising yoga, Pilates, smoothies, juice, and health counseling, decorated with potted flowers outside.

We opened the region’s first real fruit smoothie and juice bar inside the studio. It wasn’t just a wellness center—it was a movement.

Four colorful smoothies in plastic cups with straws, labeled Mango Tango, The Hulk, Chia Aloha, and Very Berry, on a wooden table.

A torn newspaper page with the headline 'NEWS' taped to a black background, featuring an article about Northern Manitoba and a photo of Mo Tus Nua Wellness center's storefront and food dishes.

School of roots

Kylie Matechuk pointing to a sign for the Canadian School of Natural Nutrition outside a building with barred windows.

At 31, I became a Holistic Nutritionist through the Canadian School of Natural Nutrition and brought those tools back north to support real healing.

Another spotlight

Kylie Matechuk on the front cover of Thompson Citizen in Mo Tus Nua Wellness kitchen holding up an apple with a faucet attached to it, smiling at the camera.

Back in the headlines—this time, for bringing integrative health to a region that hadn’t seen it before. And man…was it tough. Almost harder than blue collar mining town meets yoga studio

The Quiet (it was loud at the time) in between

Life cracked open during my divorce. I moved to Alberta, pivoted into finance, and tried to start again. Eventually, I landed in Niverville, Manitoba. With two kids, no support. No village. I had absolutely everything to lose, after losing almost everything already. New place, same spark. I needed to connect and build again, so I got strategic.

Kylie Matechuk standing on a grassy roadside waving with a large sign in the background that says "Niverville celebrating 50 years 1969-2019" with a clear blue sky overhead.

Kylie Matechuk in a red gown and Chuck Davidson in a dark suit with a striped tie standing in front of a decorated Christmas tree inside a building, smiling at the camera at the 2022 Christmas dinner with the Manitoba Chamber of Commerce

Enter the Chamber

At 36, I took on the Executive Director role for the Niverville Chamber of Commerce. Within 3 months, I grew membership by 30%. That got locals talking.

Enter Beyond Brand Media

Businesses started asking for help beyond Chamber hours—and just like that, Beyond Brand Media was born. Just me. My big ideas. And it got me bigger results.

Article headline about how an entrepreneur helps businesses improve their social media game, accompanied by a photo of Kylie Matechuk of Niverville wearing a blue coat and sunglasses, smiling outdoors with arms outstretched.

Kylie Matechuk squatting outdoors near a table of muffins and coffee, with signs thanking sponsors, during the Niverville Chamber of Commerce golf tournament. Other people are gathered in the background.

Kylie Matechuk taking a selfie while on a video call on her laptop, with city buildings visible through the window behind her.

2 years. 200 clients later…

Marketing agencies started retaining me to work with their clients. Through Canada’s Digital Adoption Program, I supported 200 businesses across Canada. Strategy, systems, structure—they got the works. I was burnt right out though. Not aligned with my wellness roots, I knew I needed to change fast.

Because obviously I couldn’t do it all alone…

Still in it, still building.
Jumping into my 40th trip around the sun, I now runs Adele Agencies with big-picture vision and hands-on leadership, supporting founders who want strategy that actually sticks. I also continue my work with Kylie Adele Wellness, leading women toward hormonal health, somatic healing, and whole-body wellness.

Kylie Matechuk with long dark hair stands in front of a white brick wall, holding a silver laptop, wearing a sleeveless white top, black high-waisted pants, and white heels, with her left hand in her pocket, looking at the laptop.

What’s your business story? Are you at the beginning? Somewhere in the middle? A quiet in between? I’d love to get you in front of people who value that story. Your purpose, your vision. I’ve been there, and a lot of other dark and lonely spaces in this crazy entrepreneurial world.

If a single mom from Northern Manitoba can do it. So can you.

Kylie Matechuk with long dark hair wearing a white sleeveless top, ripped jeans, and beige high heels sitting on a white block in a bright, minimalistic studio with white brick walls and large windows.

Meet Our Founder, Kylie Adele

Founded and led by Kylie Adele, the agency works with founders, consultants, and teams to build sharp offers, aligned messaging, and organic marketing that actually connects.

Kylie is a strategist, voice shaper, offer builder and marketing mind. Adele Agencies holds big ideas, clear direction, and businesses that are ready to connect with the right people.

I get inside your business, figure out what’s actually not working, and provide strategy on how to adjust your sails…with offers that make sense, words that land, and marketing that moves.

With 18 years under the belt in marketing- the secret sauce is always how are you connecting with people. The rest is just pretty packaging.